El Papel del Diseño
El Papel del Diseño
El Papel del Diseño
El Papel del Diseño

Client: El Papel del Diseño
Client: El Papel del Diseño
2024
2024
Brand Communication
Visual Identity
Visual Identity
Spatial Design
Spatial Design
Social Media Marketing
Social Media Marketing
Resumen
Resumen
El papel del Diseño is an exhibition created for the Ibero-American Design Biennial (BID24) at the National Museum of Decorative Arts in Madrid. It explores the history of design magazines across Spain, Portugal and Latin America, transforming an editorial narrative into an immersive exhibition through a clear, contemporary and functional visual identity.
El papel del Diseño is an exhibition created for the Ibero-American Design Biennial (BID24) at the National Museum of Decorative Arts in Madrid. It explores the history of design magazines across Spain, Portugal and Latin America, transforming an editorial narrative into an immersive exhibition through a clear, contemporary and functional visual identity.
El papel del Diseño is an exhibition created for the Ibero-American Design Biennial (BID24) at the National Museum of Decorative Arts in Madrid. It explores the history of design magazines across Spain, Portugal and Latin America, transforming an editorial narrative into an immersive exhibition through a clear, contemporary and functional visual identity.



Design solution
Design solution
We developed the exhibition's visual identity, logo and complete graphic system, shaping the visitor journey from concept to execution. Through editorial design and content layout, we transformed a vast amount of information into a coherent and engaging experience, demonstrating how thoughtful design can maximise resources without compromising impact.
We developed the exhibition's visual identity, logo and complete graphic system, shaping the visitor journey from concept to execution. Through editorial design and content layout, we transformed a vast amount of information into a coherent and engaging experience, demonstrating how thoughtful design can maximise resources without compromising impact.
We developed the exhibition's visual identity, logo and complete graphic system, shaping the visitor journey from concept to execution. Through editorial design and content layout, we transformed a vast amount of information into a coherent and engaging experience, demonstrating how thoughtful design can maximise resources without compromising impact.








Design solution
Design solution
We developed the exhibition's visual identity, logo and complete graphic system, shaping the visitor journey from concept to execution. Through editorial design and content layout, we transformed a vast amount of information into a coherent and engaging experience, demonstrating how thoughtful design can maximise resources without compromising impact.
This project was developed in collaboration with Mariano, who led the exhibition design and museography, alongside the Ibero-American Design Biennial (BID24) and the National Museum of Decorative Arts in Madrid. At A little too much., we were responsible for the exhibition's visual identity and graphic design.
This project was developed in collaboration with Mariano, who led the exhibition design and museography, alongside the Ibero-American Design Biennial (BID24) and the National Museum of Decorative Arts in Madrid. At A little too much., we were responsible for the exhibition's visual identity and graphic design.