Santa Plata
Santa Plata
Santa Plata
Santa Plata
Client: Santa Plata
Client: Santa Plata
2025
2025
Brand Identity
Visual Identity
Visual Identity
Communication Design
Communication Design
Resumen
Resumen
Santaplata was created to break away from the traditional visual codes of the category. We developed a flexible and contemporary branding system designed to move naturally across retail, packaging, social media and art direction without losing personality in any format. A bold visual identity built to connect with a new generation.
Santaplata was created to break away from the traditional visual codes of the category. We developed a flexible and contemporary branding system designed to move naturally across retail, packaging, social media and art direction without losing personality in any format. A bold visual identity built to connect with a new generation.
Santaplata was created to break away from the traditional visual codes of the category. We developed a flexible and contemporary branding system designed to move naturally across retail, packaging, social media and art direction without losing personality in any format. A bold visual identity built to connect with a new generation.
Design solution
Design solution
From logo design and stationery to graphic applications, iconography and social media assets, every element was built as part of a cohesive and instantly recognizable visual universe. The combination of color, typography and graphic elements allows the brand to work seamlessly across both physical and digital environments. Because “value” doesn’t have to look boring. For Santaplata, we developed a brand identity designed to feel closer to contemporary culture than traditional retail. A branding and creative direction project where graphic design, visual systems and brand applications work together to reshape the perception of an entire category. Bold, playful and unapologetically fresh.
From logo design and stationery to graphic applications, iconography and social media assets, every element was built as part of a cohesive and instantly recognizable visual universe. The combination of color, typography and graphic elements allows the brand to work seamlessly across both physical and digital environments. Because “value” doesn’t have to look boring. For Santaplata, we developed a brand identity designed to feel closer to contemporary culture than traditional retail. A branding and creative direction project where graphic design, visual systems and brand applications work together to reshape the perception of an entire category. Bold, playful and unapologetically fresh.
From logo design and stationery to graphic applications, iconography and social media assets, every element was built as part of a cohesive and instantly recognizable visual universe. The combination of color, typography and graphic elements allows the brand to work seamlessly across both physical and digital environments. Because “value” doesn’t have to look boring. For Santaplata, we developed a brand identity designed to feel closer to contemporary culture than traditional retail. A branding and creative direction project where graphic design, visual systems and brand applications work together to reshape the perception of an entire category. Bold, playful and unapologetically fresh.
