We had the opportunity to develop the complete graphic identity for the ninth edition of the Ibero-American Design Biennial 2024, BID24, one of the most prominent design events in Ibero-America, alongside artist Jacobo Pérez-Enciso.
The graphic design of BID24 focuses on reflecting the essence of contemporary Ibero-American design. Inspired by innovation, sustainability, and collaboration, we worked with a vibrant color palette, highlighting pink against neutral tones.
Our approach was to create a visual identity that fused the artisanal and digital, capturing the cultural diversity of the participating countries. Every graphic piece, from signage to web design, was conceived to be functional, inclusive, and appealing, ensuring a consistent visual experience.
we had the privilege of designing the entire graphic identity for BID24, from the signage that transformed the exhibition into an immersive experience, to the official website (bid-dimad.com), a functional and attractive digital space that reflected the innovation of this edition. We also developed the look & feel for the official communications, ensuring a consistent and vibrant visual identity.
In a constantly changing world, graphic design plays a key role as a tool for transformation and communication. Design events like BID24 are essential for showcasing creative talent and raising awareness about how design can influence our lives and contribute to solving global challenges.
At A Little Too Much, we are proud to have led this project, reaffirming our commitment as a creative studio specializing in graphic design for cultural events and international exhibitions.
Credits
Graphic design and visual identity: A Little Too Much.
Artist: Jacobo Pérez-Enciso
Exhibition design: MARIANO
Printing: BRACE
Web development: 228 Marketing
Special thanks: DIMAD Team
Learn more about this project: BID24